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Refreshed look for Carl Kammerling International’s website

Carl Kammerling International has updated its corporate website, incorporating a whole host of new developments and additions designed to provide greater ease of use for customers.

Refreshed look for Carl Kammerling International's website

The website, which launched on 18th August, allows all online retailers to login through the homepage to gain direct access to a ‘Web Databank’ of detailed product information, images and videos, facilitating a streamlined way for online stockists to update their websites.

A ‘New Products’ landing page showcases the latest product developments from Carl Kammerling and customers can also sign up in the ‘Latest News’ section to receive a monthly ‘Connect’ e-flyer and annual ‘Connect Direct’ news flyer.

A ‘Corporate Video’ will also be launched detailing the history of Carl Kammerling, its well-established brands and the innovative products and in-store merchandising solutions available.

Paul Fallon, marketing manager, said: “The latest additions to the website form the latest part of our wider online strategic development. We take pride in supporting our stockists by giving them direct access to online resources such as detailed product information, images and videos.

“The new features are the latest in a line of introductions and follow the new website launch in 2012 which drove awareness of Intersell, our online ordering scheme, and the introduction of our loyalty rewards scheme in 2013.”

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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