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Redesigned Bradstone website goes live

Domestic hard landscaping manufacturer, Bradstone, has launched a fresh new website designed for increased engagement with homeowners during the key spring/ summer selling period.

Redesigned Bradstone website goes live

The improved website – www.bradstone.com – has an updated look and feel, designed to engage with users through enhanced imagery and video content. A range of improvements have been made to the layout for better navigation, and clearer signposting to guide users to key areas of the site.

Each of the product pages has been updated for greater visual impact, with easy to digest information. And, for ease of use while away from home or the office, the website has been optimised for access through mobile devices.

Toby Stuart-Jervis, commercial director for Bradstone, said: “Over the last six months, we have undergone a programme of activity to refresh all of Bradstone’s brand and marketing collateral, from our consumer brochure to our point of sale. The website is the last piece in this jigsaw.

“We all know that consumers are changing the way they use and access websites – and this has very much been reflected in the redesign. Not only will it be much simpler to navigate the site, the content is much more inspiring for homeowners looking to create a beautiful garden or driveway with our products, whether they’re using a desktop computer, tablet or mobile phone.

“In addition, through clearer signposting, it is also easier for homeowners using the site to find their nearest stockist or Bradstone Assured installer. The knock on effect, we hope, will be increased pull through for our trusted partners.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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