Martin Wadsworth, managing director of DiscreteHeat, dared to risk the wrath of the ‘Dragons’ when he entered their den seeking investment to speed up export growth of his skirting board radiator system ThermaSkirt.
He failed to secure financial backing for his product on the BBC2 Dragons’ Den programme, but then discovered that major orders that he was working on had landed as his pitch was being filmed.
Wadsworth said that millionaire Dragon Theo Paphitis “couldn’t believe that customers could prefer our product to the cheaper alternative of conventional radiators. That McCarthy & Stone & Omar Homes placed their orders on the very day I was being filmed was bitter-sweet.”
Despite rejection from the Dragons, DiscreteHeat sales over the summer have risen steadily, and the recent broadcast of the show and Wadsworth’s head to head battle with Paphitis and Duncan Bannatyne drew an encouraging response from the viewing public.
“We’ve had enquires from Spain, Portugal, Holland and even Australia as a result of the show,” Wadsworth added. “Two national wholesalers are close to signing a deal, and we’ve a firm order coming in from Canada.
“I enjoyed having a dig back at Duncan: it was almost worth the trip just for that!”