Plumbers merchant chain PTS has signed up to support the England Rugby Super League as it prepares to take on France in May 2011.
PTS has placed boards at a number of key games in the run up the international clash with an average SKY Sports TV audience of 40,000 per match.
The 12 metre rotating signs will be seen next to top teams including the Leeds Rhinos and Salford City Reds.
Earlier this year PTS sponsored the Midlands leg of the PGA tournament in June, also shown on Sky Sports.
PTS managing director Kelvin Stevens said: “Rugby League is one of the UK’s most watched and exciting sports so we’re proud to be associated with the game. This is a great opportunity for us to be seen in front of a whole new audience and next to leaders in the sporting field.”