Paint manufacturer PPG held the first of four nationwide specialist panels for merchant stockists at Oulton Hall, Leeds.
The stockist events were introduced last year to assist PPG’s stockists in building closer relationships with their customers, through a deeper understanding of PPG’s range of products and services. They also have the opportunity to provide their input into future PPG initiatives and network with like-minded trade merchants.
The first section of the day places emphasis on new products, with practical demonstrations giving stockists the confidence to convey information to their customers, ensuring they stay one step ahead of the competition.
The second part of the day focuses on ‘PPG extra’, with the view to discover what services are important to stockist customers and what adds value to their businesses, including colour services, training and marketing support.