PJH, supplier of bathrooms, kitchen and appliances, has introduced a new look to its branding in an attempt to define more clearly the approach it is taking to its customers.
The Bolton-based supplier has rebranded its corporate logo following an extensive customer research programme.
The new green logo is partnered with a message that Andrew Yates, CEO of PJH, felt important to impart, “together we’re better.”
He said: “We believe in better and we believe that ‘together we’re better’. For many years we have talked about ‘making a difference’ by being a leading supplier of kitchen, bathroom and appliance products, so it is a natural evolution of this approach to define the partnerships we have with our customers and the high value that we place on them as, together, we take our businesses forward.
“Our detailed research has helped us understand how important working together is with our customers, supporting their success, and developing mutually beneficial relationships that last and which grow year-on-year. Since the kbb trading market is ever-changing, we know, as a company, we must continue to be flexible and adaptive in our approach and in everything that we do to provide a first class service. As a result we are building on this approach and defining our attitude and culture to ensure we remain a leading supplier in what is an increasingly competitive market place. ”
The rebrand and messaging will be rolled out across all of the company’s communications in the coming months.