Parker Building Supplies have completed the rollout of their Premier Paving Centres after an investment of more than £250K.
The six centres, located within existing branches, are designed to provide customers with a safe environment in which to view and plan their own potential projects away from the main operations of the main BM yard. All of them are fully supported by staff who can assist with materials, laying patterns and quantities.
Designed to be consumer-friendly and capture more of their spend, Parker Building Supplies have also produced a brochure to support the centres as well as retail-friendly banner advertising and ‘upmarket’ inspirational lifestyle magazine advertising.
A concurrent radio advertising campaign, newsletter and product brochure will increase awareness, while a revamped website with a new retail friendly name (helpmebuildit.co.uk) will help monitor consumer awareness, usage and trends.