Palletways UK , the provider of express distribution of small consignments of palletised freight to the construction industry, is opening up its service to building products companies.
To mark the launch, the group unveiled the world’s biggest hot-air balloon of its kind, a 61ft-tall smoke-breathing dragon, which will act as a marketing vehicle for the logistics provider.
The dragon, which features a giant pallet on its back, is also the only balloon in the UK with a glass bottom ‘basket’. It is taller than an eight-storey building and higher than five elephants standing on each other’s shoulders. It has size 116 feet, a wingspan of 14 metres and a 44-metre-long tail – longer than five double-decker buses parked end to end.
Paul Komuro, a marketing consultant to Palletways said: “This is the biggest delivery we have ever had to make – the interior space of the balloon could accommodate 1,450 full size pallet loads of construction products.
“”As the construction industry is one of the main users of our services, we are offering a high profile branding opportunity for companies in the sector on the large pallet, which is a major feature of the balloon.
“The balloon will be making appearances at major events around the country over the course of the next year which will present a low cost marketing opportunity.”
The dragon balloon was manufactured by Lindstrand Balloons, a UK company founded by adventurer Per Lindstrand who is famous for his hot-air balloon record-breaking attempts with Sir Richard Branson.
Palletways group has 270 plus depots across Europe (including over 100 in the UK) and handles around 21,000 pallets a day through eight hub facilities across Europe.