Olympia Tools, distributors of the Roughneck brand of hand tools and workwear, has strengthened its sales function with the appointment of a new national sales manager. Darren Hicks.
He is tasked with helping Olympia Tools to increase penetration for the Roughneck brand across the builder’s merchant, DIY and garden centre markets.
Prior to joining Olympia Tools, Hicks was UK sales manager at Master Lock. He was also sales manager at Irwin Tools and regional sales manager at Unifix.