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New marketing and business development service for merchants

Builders merchants now have access to a new strategy and business management service from two well-known industry names, Andrew Pine and Mike Rigby.

New marketing and business development service for merchants

The new service extends from advice and support on strategy, business models and marketing to complete turn-key project management.

“Builders’ merchants have probably never had so many big opportunities and serious challenges occurring at the same time,” says Rigby. “Branding and marketing are coming into their own, but the pace of change is accelerating. Smartphones and online trading have increased complexity and expanded merchants’ reach.”

Pine adds: “Strong growth on top of a long recession means most merchants are running lean and don’t have the spare senior resource to investigate the opportunities and challenges, or implement significant improvements or new developments to capitalise on them. That’s where we come in.”

Between them, the two provide advice and practical help on strategy, marketing, merchandising, business development and project management through their existing businesses, Merchant Development Solutions and MRA Marketing, respectively. MRA was in the headlines in 2014 with a project for customer EH Smith to recover lost collect share, grow collect business and establish a model that could be successfully implemented across the branch network.

Pine has had extensive regional director experience at Travis Perkins, Jewson, and MKM Building Supplies where he was responsible for branch openings and branch support. He was President of the Institute of Builders Merchants from 2011 to 2013, and recently worked with Howarth Timber Group to remodel a purchased branch.

Rigby learned about branding and marketing at Dulux Paints, and was head of marketing at a national builders’ merchant before it was acquired. He progressed to senior management in the window industry.

For further details, contact Andrew Pine on 07944 629249 or www.merchantdevelopment.solutions and Mike Rigby on 01453 521621, www.mra-marketing.com

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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