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New Head of Product Management for Baxi Heating

Mike Parsons has been appointed to a new role at Baxi Heating – head of product management, UK and Ireland.

Mike Parsons.
Mike Parsons.

Parsons, previously head of product management for Baxi Heating’s Commercial brands, explains why it’s the perfect time to bring together all the product management teams.

“There are some massive changes afoot for the UK heating market, and by joining forces we will be in a great place to take advantage.

“The legislative landscape is shifting, with the decarbonisation of heat and also in the wake of the Grenfell disaster. The whole heating industry needs to be looking to the future, and determining what changes need to take place. Digitalisation will transform the way people interact with their heating, both at home and in business, and it will transform the way we interact with our customers.

“There are lots of challenges, but it’s a very exciting time and we are in a great position, with market leading brands, fantastic people and a good solid infrastructure. We have all the resources to bring to bear in a meaningful way for our customers.”

Parsons has a product management and marketing background. Before joining Baxi Heating, he worked for automotive and chemical organisations and has experience of both manufacturing and distribution businesses.

Parsons said: “Baxi has been around for over 150 years and it’s satisfying to be part of a business that is doing the right thing for the long term. The people here live by the company values, making it a unique and special place to work.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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