A new Blue Circle on-pack promotion campaign offering the chance to bag Premier League football tickets is set to launch at builders’ merchants and participating DIY outlets.
The competition is the first on-pack instant-win of its kind in the cement industry and provides builders’ merchants with a unique in-branch promotion for their customers, offering the opportunity to watch their Premier League heroes simply by picking up a bag of Postcrete.
Launching on Thursday 29 March, the promotion will run until the end of July on all packs of Blue Circle Postcrete available from builders’ merchants and DIY stores across the UK.
With hundreds of chances to win tickets, both instantly and through an online weekly prize draw, customers can increase their chance of winning with every bag they buy.
Kevan Greenhalgh, Tarmac National Business Manager for Packed Cement, said: “Once again Blue Circle products are leading the way with an exciting and innovative marketing offer designed to help to boost your sales of Postcrete at this important time of the year.
“It’s a great opportunity for branches and retail outlets to engage with their customers with an exciting promotion that offers incredible prizes for every purchase they make.”
Blue Circle Postcrete is a fast-setting, time-saving, ready-to-use product which requires no mixing, enabling the fixing of all types of wood, metal and concrete posts in ten minutes.