This October, National Home Security Month (NHSM) is returning for its fifth consecutive year, highlighting the importance of home security to British consumers nationwide.
In the UK, a quarter of Brits admit to having no home security measures in place*. The most common reasons being confusion over what products to buy as well as not knowing what is needed for their home. As a result, NHSM is aiming to educate consumers and raise awareness of the simple steps to take to enhance home security with its ‘Child’s Play’ showing the simplicity of security a home.
What’s more, a number of consumers are put off DIY installations due to time constraints and being unfamiliar with new products. This presents an ideal opportunity for merchants as 40% of consumers agree that they’d prefer to use a professional to install home security solutions as opposed to trying their hand at a DIY job**.
Sponsored by Yale, the campaign is divided into weekly themes with the first week commencing 2nd October, providing a series of hints and tips to consumers highlighting the ways they can keep their homes, families and belongings safe.
The second week looks at securing the entry points to a home and the valuables within it, providing merchants with the ideal opportunity to up-sell British Standard locking solutions and home security audits. The third week explores the growing smart security market, promoting the range of connected products on offer and showing consumers how they can access their home security remotely from the touch of a button anywhere, at anytime.
To coincide with the clocks going back and the onset of the darker nights, week four will look at outdoor security measures, giving merchants the opportunity to promote add-on sales with products such as padlocks, anchors, and hasps, as well as CCTV. The final week of the campaign has a seasonal focus, centring on Halloween and Bonfire Night – statistically the worst time of year for domestic burglary and damage!
Stephen Roberts, Marketing Manager for headline sponsor Yale said: “We’re excited to be celebrating the fifth year of National Home Security Month. We have a new look and feel for the trade to get behind and lots of activity planned in the run up.
“Research continually illustrates that the autumn and winter months are peak time for sales of home security products, and so we aim to work closely with merchants to maximise opportunities. By supporting National Home Security Month and stocking a wide range of security products to promote during each weekly theme, locksmiths can help boost a national campaign, make an impact locally and help sales soar this winter.”