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Merchant’s Kenilworth customer scoops Italian Grand Prix trip

A customer from a builders merchants in Coventry is off to see the Italian Grand Prix next week, thanks to Dunlop Adhesives.
Richard Gale, a tiler from Kenilworth, is the winner of the third phase of Dunlop’s Sporting Year competition, winning the flights, accommodation and tickets to the Grand Prix in Monza from September 12 to 14 after picking up an entry form from Builders Supply Stores in Coventry.

So far, winners of the competition have been to see the Grand National and England vs South Africa at Lords. The final competition launched at the end of August will give purchasers the chance to win tickets to see a premiership match between Manchester United and Chelsea Football Club at Old Trafford.

To raise awareness of each promotion and ensure merchants increase sales, each phase of the competition is supported by striking advertising and Point-of-Sale as well as exclusive sporting year merchandise.

Speaking of the exciting prize win and the on-going promotion, Debi Bailey, brand manager at Dunlop Adhesives, commented: “We take pride in working in partnership with our merchants and giving something back to end users. The Sporting Year competition is an example of this approach and we’re proud to say that it is proving to be extremely popular with entrants increasing each quarter.

She continued: “As well as the fantastic prizes we offer with each Sporting Year competition, our marketing support for each individual promotion has really helped merchants drive sales whilst at the same time significantly raising awareness of the Dunlop Adhesives brand.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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