Wood panel manufacturer Norbord held a competition for builders merchant staff as part of an exercise to raise awareness and improve their understanding of the Norbord product range.
The manufacturer sent a product pack to each one of its merchant customers’ branches across the UK. Along with the brochures and leaflets, each mail-out included a mug decorated with a letter in the style of a Scrabble tile, which were clues in the competition to spell the name of a Norbord product.
The first three branches to assemble the word using their mugs won an Apple iPad. The winners included Brian Smith from MGM Timber in Perth, Richard Blackmore from Jewson in Honiton and Gwen Lees from Cowal Building and Plumbing Supplies in Dunoon.
Norbord brand manager, David Connacher, said: “The merchants sell through thousands of branches all over the UK and although we’d like to visit all of them, that’s just not possible in such a short space of time.
“But by establishing a series of regular communications we can start a conversation and get people thinking about Norbord. It’s an effective way of communicating product features and benefits and directing people to the website where they can find out more.”