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Marshalls to boost pull through sales for merchants

Hard landscaping suppliers Marshalls are increasing marketing support for their approved landscaping contractors to boost business for installers and, therefore, sales through builders merchants.

Marshalls to boost pull through sales for merchants

The materials which are free of charge to Marshalls Register members have been produced by the company to maximise business opportunities in their local areas

and where they are working.

Marshalls have also introduced a new team of Installer Development Managers (IDMs) throughout the UK, who will assist Register Members to develop their business. The IDMs will assist by:

  • · Increasing the value and margin of orders

    · Selling features and added value products

    · Winning business over non registered installers

    · Improving business profitability
  • They will be done through:

  • · Informing Members of exclusive product offers and promotions

    · Keeping them updated on anything new from Marshalls

    · Sourcing sales and marketing aids

    · Arranging training on products, installation or sales

    · Dealing with issues of product availability

    · Keeping members informed of Register business or social events.
  • Marshalls Register of Approved Landscape Contractors & Driveways Installers is a national network of recommended professionals. Although they are not employed by

    Marshalls, they abide by a strict Code of Installation Practice and are all vetted by a team of nationwide Marshalls assessors.

    About Fiona Russell-Horne

    Group Managing Editor across the BMJ portfolio.

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