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Liverpool striker on the ball for Inta

Anti-scald bathroom product manufacturer, Inta, has raised £2,541 for charity with the help of Premier League footballer Mario Balotelli.

Liverpool striker on the ball for Inta

The Staffordshire-based manufacturer enlisted the help of the Liverpool striker to raise money for Cheshire Down’s Syndrome Group, a charity that provides support to families of children with the genetic disorder.

Balotelli posed for a photograph in the charity’s t-shirt, which features the slogan ‘keep calm, it’s only an extra chromosome’, and shared the picture on his official Facebook page.

As well as securing celebrity endorsement, Inta’s staff also got involved, completing 21 challenges in three minutes, hours or days to represent three copies of chromosome 21, which is unique to people with Down’s Syndrome. Staff at the firm baked 21 cakes, made 21 toys and completed 21 sales, whilst managing director, Stuart Gizzi, did 21 press ups in three minutes to help support the cause.

Speaking of his involvement with the charity, Gizzi said: “This is a charity that is very close to my heart as my grandson Josh has Down’s Syndrome. It provides a support network for parents, grandparents and carers of children with Down’s Syndrome, as well as raising awareness to others. Josh is a huge football fan, so receiving support from Mario Balotelli has just been incredible. I’m overwhelmed with the efforts my colleagues and friends have put into raising money, we’ve had a lot of fun and we’ve raised a terrific amount.”

The heating and plumbing product manufacturer has also donated a Hubson Quadcopter, one of 2015’s top gadgets worth over £100. Originally a competition prize at this year’s Ecobuild exhibition, the winner Andrew Purdom, CEO at Salix Mechanical Services LLP, a HVAC contractor based in Watford, chose to donate the prize to Cheshire’s Down Syndrome Group.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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