To help merchants and stockists boost sales of the improved product, Leyland Trade has invested in a TV advertising, comms and social media and in-store point of sales campaign, including the creation of idents that will be shown on ITV4.
Designed specifically to be 10x tougher than Vinyl Matt, the high-quality coating ensures a hardwearing finish on a range of surfaces in interior settings.
The paint has also been developed with both stain and moisture resistant technology to prevent stains setting into the paint film, meaning walls can be easily cleaned using warm, soapy water. It’s scrubbable finish allows tougher stains to be tackled using standard household cleaners, making Hardwearing Matt the best solution for areas prone to wear and tear or condensation, such as kitchens, bathrooms, hall ways and playrooms.
Charlie Stafford, Marketing Manager at Leyland Trade, commented: “As well as having an ongoing commitment to delivering high quality products at competitive prices, we also know how important it is to support stockists and ensure they have the tools to sell these new products to customers. That’s why we’re investing so much into the re-launch of Hardwearing Matt, to offer customers a product that will keep their work looking it’s best for longer.”
The product can be tinted to more than 7,000 colours making ideal for domestic use.
For more information about Hardwearing Matt or to find your nearest Leyland Trade stockist, visit: www.leylandtrade.com.