Trade paint brand Leyland has hit the bullseye by linking up with newly-crowned PDC world darts champion Michael van Gerwen.
The 24-year-old, who beat Peter Wright 7-4 in the final to claim his first World Championship success, is thrilled to have secured sponsorship from Leyland Paints.
“It’s been an absolutely incredible period for me,” said van Gerwen. “To win the World Championships was a dream come true and I’m now delighted to confirm the sponsorship with Leyland Paints for 2014.”
As well as teaming up with van Gerwen, Leyland Paints will continue to sponsor Simon Whitlock and Mark Webster for a third year.
Whitlock’s run to the semi-finals of this year’s World Championships saw him rise to number three in the world rankings, while Webster continued to show signs of returning to the form which saw him lift the 2008 BDO World Championship as he reached the quarter-finals at the Alexandra Palace.
Leyland Paints’ marketing manager Vicky Jones said: “We are hugely excited to welcome Michael to our all-star darting line-up.
“He has proved over the last few years, most recently in the World Championships over Christmas, he is an extremely exciting player, full of character and a real talent. We are delighted to be sponsoring the world champion and world number one.
“With Simon and Mark also both producing excellent form in the World Championships, this is a fantastic period for our darts sponsorship and 2014 should be a truly memorable year.”
As well as wearing Leyland Paints branding on their shirts in all tournaments this year, the trio of ambassadors will be making appearances throughout the year.