Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Trade paint brand Leyland joined forces with builders merchant Selco in a national radio advertising campaign.
Both companies were sponsors of the ‘Breakfast Brainbuster Sports Quiz’ on talkSPORT radio.
The ultimate prize, a VIP weekend to round seven of the Dunlop British Touring Car Championship at Silverstone on the 21st and 22nd August, has been won by Paul Smith from Wishaw in Lancashire.
The prize includes two full days of hospitality with the Leyland-sponsored Airwaves BMW team at Silverstone, including a tour of the garages and a grid walk, as well as the opportunity to get up close and personal with the drivers and support crew.
Leyland brand manager Nicki Hickman said: “Selco needed a brand that would chime with the core listeners of talkSPORT and there’s little doubt that Leyland achieves that.
“Our sponsorship of Airwaves BMW over the past 12 months has proved incredibly successful and we are delighted to be able to give tradespeople the opportunity to experience what life in the fast lane is really like.”
