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Lafarge Plasterboard campaign urges merchants to ‘think thermal’

Plasterboard manufacturer, Lafarge Plasterboard, has launched a Think Thermal campaign to help merchants take advantage of commercial opportunities with thermal boards.

Lafarge Plasterboard campaign urges merchants to 'think thermal'

Think Thermal aims to provide clarity in the often complicated thermal board market, helping to explain what products are available, how to use them, and where and when they should be used.

Sioned Webb, marketing communications and trade marketing manager says: “Rising energy prices, as well as the financial incentives from the Green Deal, mean customers will seek out materials that they potentially haven’t bought before. Merchants need to ‘think thermal’ to take advantage.

“At the moment there is a great deal of confusion about which boards should be used and where. For example, some refurbishments only require a minor increase in thermal efficiency to improve the warmth and comfort of a room, while others need products that meet the more challenging performance criteria set out in Part L. Both merchants and end-users need clear guidance and Think Thermal will deliver this.”

As part of the campaign Lafarge Plasterboard will be developing Think Thermal tool kits, which will include essential information for merchants such as: a guide to Part L and thermal board solutions, a thermal board product selector which will help merchants advise customers on the right board for their needs, a useful fact sheet for quick guidance and other materials for promoting the Lafarge GTEC range of thermal boards. Lafarge Plasterboard will also provide a dedicated technical enquiry line for instant advice.

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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