Kohler Mira has promoted Liz Hazeldene to the newly created post of business director – commercial.
In this new role Hazeldene will be responsible for defining and implementing strategies that will boost the company’s UK and overseas commercial business.
As well as managing the Rada team within the UK, she will also supervise Rada subsidiaries in Holland and Germany and be responsible for Rada export agents around the world. In addition she will oversee sales of related Mira and Kohler products into selected commercial market sectors within the UK.
Hazeldene joined Mira in 2003 as senior marketing manager for mixers, having previously worked for Polycell Products and ICI Paints, and was promoted in 2006 to national sales manager for Mira’s diy and mass retail business.