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Knauf Insulation launches new reward scheme


A new reward scheme from insulation supplier Knauf Insulation aims to drive sales of its multi-application Earthwool OmniFit® range.

The scheme offers builders and installers buying packs of Earthwool OmniFit Slab, Roll or Stud at participating stockists a chance to collect points towards a wide range of rewards, including games and gadgets, leisure breaks, extreme sports experiences and much more.

Earthwool OmniFit is made with ECOSE® Technology, making it soft to touch and easier to handle. For stockists, it includes more material per pallet than alternatives, allowing for more product to be kept in the allocated storage space and on the delivery vehicles to site, saving on fuel used and co2 emissions.

Marketing manager Stephen Smith, said “The Fitter Friendly Reward Scheme will be promoted with a comprehensive marketing campaign including advertising and a targeted email campaign, to make sure merchants’ customers know all about the rewards on offer. Participating stockists will also receive specially designed POS to display in branch.”

Builders and installers signing up for the scheme will be able to register their points and swap them for the rewards of their choice using their personal log in details on www.fitterfriendly.co.uk As an added incentive, the more points they have in their account, the more they can collect with each purchase.

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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