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Keylite takes on Olympian challenge

After ‘warming up’ at the Olympic stadium, Keylite has a band of athletes is ready for a 201.2 km running and cycling challenge over the weekend of 8/9 September.

Keylite takes on Olympian challenge

The team has already road-tested the Olympic 100m track, as part of a day of activities at the stadium to raise awareness of a fundraising initiative in which the NSPCC is calling on budding athletes from across the UK to collectively cover a distance of 2012km through a variety of sports such as running, cycling, swimming and horse riding.

Keylite has now launched its own ambitious Gold Challenge event.

The team will tackle some of the most demanding cycling and running routes in the country, and all in aid of Northern Ireland’s most vulnerable children.

Starting in Cookstown, the route will pass through Tyrone, Armagh and County Down before concluding at the Boucher Road, Belfast.

With a fundraising target of £25,000 to help children and families in need of NSPCC’s help and support, Keylite are inviting all fitness enthusiasts to take up the challenge!

John Duffin, managing director at Keylite, said: “A substantial number of our employees will be taking to the roads between Cookstown and Belfast, and it would be great to see as many other people as possible join them along the route.

“There’s a section of the route for everyone – you don’t have to do the full 201.2 km and can sign up for whatever distance you think you can handle. Hopefully it will be a fun event more than anything else, and it will help us to reach the fundraising target we’ve set for this great cause.”

NSPCC fundraiser Claire Quigley said that Keylite are setting the pace for other participants:

“Keylite and their trade colleagues have really entered into the spirit of this challenge and, with such a substantial fundraising goal, their efforts will pay dividends for the children and families we support.

“£25,000 could pay for the delivery of a therapeutic programme for sexually abused children and young people in one of NSPCC’s local service centres for three months. Supporting children who have been emotionally and psychologically damaged by sexual abuse, our teams can help children understand their abuse, explore and express their feelings about it, and learn how to keep themselves safe.

“Together we can help shape a society where abuse doesn’t go unchallenged, where children are empowered to seek out help, and where every call for support can be answered.”

Anyone interested in participating or supporting the event should contact Kris from Keylite on kris@keylite.co.uk.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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