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Keyline smash Prostate Cancer UK target

Builders merchant Keyline Builders Merchants, part of the Travis Perkins Group, has raised over £500,000 for charity partner Prostate Cancer UK.

Keyline smash Prostate Cancer UK target

The company, through the support of its staff and suppliers, has raised £576,635 since the start of the partnership in January 2010.

Keyline originally set a target to raise £425,000 in three years and has raised the money through a mix of events – from car rallies to treks – and involved everyone from all areas of the business as well as customers and suppliers.

All funds raised will support Prostate Cancer UK in its fight to help more men survive prostate cancer and enjoy a better quality of life.

The partnership is due to officially finish at the end of this year, but not before another major fundraising event, which is currently being planned to take place in the summer.

As well as raising money, Keyline has used the partnership to raise awareness of prostate cancer – the most common cancer in men in the UK – amongst its largely male workforce and customer base. The company’s initiative to promote the disease has included hosting Prostate Cancer UK awareness talks and stands, displaying posters and health literature in the workplace and including the charity’s logo and contact details on all email signatures and letterheads.

Andrew Harrison, Keyline managing director said: “Everyone within Keyline is very proud of the relationship with Prostate Cancer UK and I would like to thank all the Keyline staff members, suppliers and customers for their generosity to donate money to such a worthy cause.

“The amount of money raised is fantastic but more importantly the partnership has allowed us to increase the awareness of the effects of prostate cancer in men’s health.”

From January 1st until March 31st, Prostate Cancer UK is carrying out an assault on the public consciousness through The Sledgehammer Fund, which aims to increase awareness of prostate cancer and raise funds to crack it once and for all. Funds raised will help Prostate Cancer UK find answers by funding research; support men and provide vital information; and lead change, raising the profile of the disease and improving care.

Comedian Bill Bailey is fronting the campaign and is appearing in a series of hard-hitting TV, digital and print adverts. To find out more please visit prostatecanceruk.org

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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