Comic book fans from Keyline, UK specialist supplier of civils and drainage solutions and heavy building materials, have helped to raise a whopping £102,000 for Prostate Cancer UK during a superhero and villain themed car rally from Northampton to St Tropez.
24 cars made up of teams from Keyline’s staff, along with its suppliers, customers and representatives from the charity took part in the rally. Each team picked a superhero and villain theme for the journey across Europe, including favourites such as Thor, the Teenage Mutant Ninja Turtles and Batman & Robin.
After forming a partnership with Prostate Cancer UK in 2010, Keyline pledged to raise £25,000 in that first year alone. So far, through the fantastic efforts of staff and customers, this partnership has helped to raise more than £1.32 million for the charity.
James Beeby, director of fundraising at Prostate Cancer UK said: “Despite our car not quite making it back to the UK, the rally was yet again a phenomenal success and I want to thank Keyline and everyone who took part for the incredible amount of money they raised.
“Currently one man an hour dies from prostate cancer in the UK. That’s 10,900 men a year. Based on current trends, if we ignore prostate cancer and do nothing, this number will rise to over 14,500 men a year by 2026. The money raised through the Keyline Rally is helping us push for real change, from more effective testing to better treatments for men.”