Home / News / Keyline donates £10k for veterans

Keyline donates £10k for veterans

Builders merchant Keyline, part of Travi Perkins group, has donated £10,000 of tickets to give over 200 veterans,  their partners and carers, the chance to attend a tribute show to honour Forces’ Sweetheart Dame Vera Lynn, who turns 100 next week.

The all-star variety show – 100: A Tribute to Dame Vera Lynn – which takes place on Saturday 18th March at the London Palladium, will see a number of celebrities come together to tell the story of Dame Vera’s career. 

Celebrities who will be performing include Aled Jones, Bradley Walsh, Russell Watson, Alexander Armstrong, Anthony Andrews, Simon Callow, Wayne Sleep and Brian Blessed OBE.

The collection of tickets donated by Keyline has been distributed to veterans – many of whom have disabilities as a result of wounds they suffered whilst serving their country – via The Taxi Charity for Military Veterans and The Not Forgotten Association. 

One of the deserving veterans who will benefit from the kind donation from Keyline is 94-year-old founding member and life-long president of The Taxi Charity for Military Veterans Harry Joel MBE. 

At the outbreak of WWII, Joel was too young to join the armed forces, but felt he had to do something to help his country.  He jumped at the chance of joining the Home Guard and became a bicycle messenger, working from the headquarters in Clapton.

Then in 1943, at 19 years of age, Harry was called up to join the Royal Navy where he served on HMS Dittany carrying seriously injured troops to safety across the Atlantic.

He said: “I would like to send my heartfelt thanks to Keyline for their incredible generosity. I am deeply honoured to have the chance to be part of the audience and share in Dame Vera’s 100th birthday celebrations – she is a wonderful lady who has done so much for our nation and troops.”

Kieran Griffin, Managing Director at Keyline, added:  “The sacrifices that have been made by so many of the men and women who have served our country, and the care and support that Dame Vera herself has given them over many years, are simply immeasurable.

“We are delighted to be supporting The Dame Vera Lynn Children’s Charity, the outstanding work it does on behalf of children with cerebral palsy and treating some of our our incredible veterans to a ‘night to remember’.”

Tickets to the show start at £50 and are still available to purchase from  www.dameveralynn100.com


Proceeds will be donated to The Dame Vera Lynn Children’s Charity, which supports children with cerebral palsy and other motor-learning disabilities.

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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