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Kasp campaign to raise awareness

Kasp the security brand from Carl Kammerling International launched their ‘put Kasp to the test’ campaign at Totally Secure in January.

Kasp campaign to raise awareness

The campaign will raise awareness of three areas that the company believes will put them ahead of their competitors for padlock stockists, namely, the fact that 2007 prices have been held, their service offering and their national TV advertising.

Kasp’s in-house locksmithing department, provides stockists with express key cutting, padlock cloning, manufacturing of keyed alike and master key suites, padlock and key engraving. The campaign aims to raise awareness of how stockists can use these services.

To assist customers further, Kasp is running two deals: a 30in and a 4ft stand, both with shallow fills to reduce the initial outlay, offering 20% off the first and 23% off the second, less standard discount terms.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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