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JOSB Done sustain campaign

JOSB Done has entered a third year of activity, flying the flag for Oriented Strand Board (OSB) and the range of benefits it has to offer across all areas of construction.

JOSB Done sustain campaign

The campaign began in 2006 after research suggested there were commonly held misconceptions within the industry about OSB’s composition and properties. Supported by leading manufacturers Norbord and Smartply, resin supplier Huntsman and with support from the Wood Panel Industry Federation (WPIF), JOSB Done now encompasses a wide range of activities, including a dedicated ‘one-stop-shop’ website.

Through the website and a creative campaign, JOSB Done is focused on one key objective; to encourage everyone from within all sectors of the trade to embrace OSB and make the switch from other wood panels.

Director General of the WPIF Alastair Kerr said, “Although this is the third year for us, our aim essentially remains the same as when we started back in 2006; to increase awareness of OSB, its superior inherent qualities and superb quality credentials.

“There has certainly been an increase in demand for timber, especially in relation to housebuilding, and we can see that OSB consumption is steadily on the rise, but in recent years we have also witnessed an increase in the volume of plywood and other wood panels being imported into the UK from unmanaged and uncertified forests and where the credentials to demonstrate fitness for purpose are absent.

“This year, we really want to drive this message home to the trade as a whole and provide them with the tools to make that change and choose OSB, which will repay them and the environment dividends in return.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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