Builders merchant Jewson has launched a new-look kitchens website, optimised for smart phones and tablets, as part of its commitment to improving its online service for customers.
The company says the new-look website will provide visitors with a better browsing experience through a focus on simplicity.
The search process allows users to filter by colour, price, finish and brand – providing more flexibility.
Additionally, returning users can benefit from a log-in area where they can document and save their kitchen preferences. It also offers helpful reminders of the practical and aesthetic finishing touches associated with a kitchen purchase.
Across the website, bigger and bolder images are being displayed, along with larger buttons with clear colour contrasts to ensure accessibility of information. The site is also responsive, scaling up or down dependent on the device used, for easy-reading and improved navigation.
Gareth Drew, e-business marketing manager at Jewson, said: “We have seen the use of mobiles and tablets steadily increasing from our website visitors. This new-look responsive site aims to provide users with a better overall experience from Jewson, and forms part of our ongoing strategy to invest in our digital channels.”