Jewson jockey for position

Following on the heels of its Rugby sponsorship deal earlier this year, Jewson have announced their latest sporting tie-in – a deal with a top trainer and jockey.

The three-year agreement sees the merchant become the exclusive sponsor of Jonjo O’Neill Racing. Riding highlights for Jonjo include winning the Champion Hurdle on Sea Pigeon and the Gold Cup on mare Dawn Run. He has also trained winners including Sudden Shock (National Hunt Chase), Spectroscope (Triumph Hurdle), and Inching Closer (Pertemps Hurdle) and is currently the leader in the British Jump Trainers’ Championship.

Under the deal, the Jewson logo will appear on all horsewear, jockey silks, stable staff clothing and the Jonjo O’Neill vehicles and stable.

Jewson sales and marketing director Tony Newman says: “We’re delighted to be joining forces with Jonjo O’Neill Racing. Like Jewson, Jonjo is committed to being the best in his field and with jump racing such a popular sport among our core customers, our partnership seemed like a natural fit.

“We’re confident that this is the start of a successful partnership and wish Jonjo O’Neill and his team well as we embark on this new venture.”

Jonjo O’Neill agrees with Mr Newman, saying: “I am delighted to welcome such a strong national brand as Jewson as our new sponsor. It has given the team a great lift at just the right time. We are raring to go, and well primed for the big challenges ahead!”