Builders merchant Jewson teamed up with its charity partner Macmillan Cancer Support to highlight the dangers and risks of skin cancer during last week’s Sun Awareness Week.
Skin cancer (malignant melanoma) is the fifth most common cancer in the UK, with diagnosis rates rising faster than any of the current top ten cancers in the UK. Outdoor workers are at particular risk of developing the disease.
All week Jewson provided skin cancer and sun awareness information in-branch and signposted customers to local Macmillan support services. With a largely male workforce and a predominantly male customer base Jewson is perfectly placed to support Macmillan in this campaign and help raise awareness amongst this hard to reach audience.
Macmillan Skin Cancer Clinical Nurse Specialist, Carol Goodman, said: “Skin cancer is often overlooked in comparison to other cancers, but the numbers of people being diagnosed have risen fivefold since the 1970s[v]. We need to encourage more men to be aware of the signs and symptoms of cancer, so we’re particularly thrilled to have the support from Jewson to help us reach a particularly hard to reach group about this important issue. ”
Peter Stringer, Managing Director at Jewson, said: “It is shocking that the number of people diagnosed with skin cancer is on the rise. Through working with Macmillan to raise awareness in our branches this Sun Awareness Week, we hope to be able to educate our male customers and colleagues to take control of their health and seek medical help sooner.”