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Jewson continues cricket club campaign

Builders’ merchant Jewson is supporting cricket clubs taking part in the award-winning NatWest CricketForce initiative.

Jewson continues cricket club campaign

The initiative is a continuation of the partnership begun by Build Center, the rival builders merchant that Jewson acquired in 2011.

Clubs that open a Jewson Privilege Account and make an initial payment of £100 will have another £400 automatically added to their account by ECB which they can use to buy building and decorating products.

ECB managing director of Cricket Partnerships Mike Gatting said: “NatWest CricketForce is hugely successful in engaging community-wide support, enabling cricket fans, businesses and the wider public, to actively help their local cricket clubs.

“The initiative is a fantastic example of how businesses can help clubs regenerate their facilities and support ECB’s wider investment in the grass-roots game.”

Jewson marketing director David Fenton said: “The initiative reinforces Jewson’s long established commitment to supporting local communities alongside Jewson’s on-going supportive relationship with a number of sporting activities.”

“We look forward to working closely with local cricket clubs to update and refresh cricket facilities so they can be enjoyed by many budding enthusiasts in the future.”

The Privilege Account Scheme was first launched in 2012, in partnership with Build Center and Jewson, with 800 cricket clubs successfully applying. These clubs are ineligible this year but will receive preferential rates in 2013 through the use of the Jewson Partner Card.

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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