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Irwin launches biggest challenge

IRWIN Tools has launched its biggest ever campaign to engage builders merchants and their customers, which will see hundreds of users win everything from IRWIN tool kits to a fantastic Nissan 370Z Sports Car.

Irwin launches biggest challenge

The ‘CHALLENGE IRWIN’, campaign carries the strapline ‘Use The Best, Be The Best”, and will incorporate more than 50 events at builders merchants and trade shows across the UK.

Each event features a set of ‘one-day-only-offers’ on products, as well as a series of challenges on each tool.

The winner of each tool chal

lenge at each event will win a £100 IRWIN Tool Kit. The overall event day champion will then go on to take part in the CHALLENGE IRWIN finals at Toolfair Sandown in November 2011 – where they will go head to head in an unseen challenge to win a Nissan NV200 SE Van worth over £15,000 filled with £10,000 worth of IRWIN Tools.

Running alongside this will be a major promotion to drive sales for a more sustained period, where every IRWIN tool purchased on the retailer event day and for a period beyond this will result in the individual being entered into a prize draw.

One customer from every merchant taking part will win £500 worth of IRWIN Tools, while one lucky customer from all the entries during the promotion will win an amazing Nissan 370Z sports car worth over £30,000.

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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