Irwin Industrial Tools have unveiled a 2009 campaign for the Jack 880 Universal Triple Ground handsaw.
The campaign includes national radio advertising, a detailed trade press advertising campaign, on-pack promotions, direct mailers, new point of sale materials and special offers for merchants.
The 2009 radio campaign will be broadcast on Talksport, and will begin on Monday 4 May. It will run for four weeks, reaching almost three million listeners and features more than 250 spots, predominantly during key ‘drivetime’ slots.
All advertising will also be used to support the Jack 880 On-Pack Promotion which begins on May 1 2009 and features more than 50,000 prizes for end users.
The On-Pack promotion is also accompanied by special Point of Sale materials to assist in selling, including Dump Bin Header Cards, Saw Tower Header Cards, Saw House Header Cards and Posters.