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IronmongeryDirect reports record sales figures

Ironmongery company IronmongeryDirect has reported its most successful month in its history, with June seeing record figures for both order numbers and revenue.

The company saw an 80% year-on-year increase in traffic to its website in June, leading to.   a 75% uplift in transactions.

The surge of interest in home improvements during the UK lockdown saw a slight shift in IronmongeryDirect’s customer base, away from its usual trade focus and more into the domestic market. In fact, while online traffic from existing customers rose by 29%, the number of first-time visitors rose by 208% year-on-year.

Categories that performed particularly well in June included:

  • Locks and latches
  • Door and cabinet furniture
  • Screws and fixings
  • Gate, fence and shed hardware
  • Shelving and storage


About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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