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Ironmongery Direct expands distribution

Online and catalogue ironomongery merchant IronmongeryDirect, and sister company ElectricalDirect have completed a new 100,000 sq ft warehouse, which is the equivalent of two football pitches, to house over 30,000 products for both brands all available for next day delivery. The new facilities will also have 2,000 pallet storage locations.

Managing Director of the Manutan Traders Division, Wayne Lysaght-Mason, said: “We took the decision to double the size of our warehouse in order to continue our 20% year on year growth, cement our market leading proposition and drive ambitious range extension. Whilst giving our sister brand ElectricalDirect a strong base for growth. At the same time, we have expanded our call centre, while all other departments have been moved into modern, purpose-built office space.”

The new warehouse officially opened on Thursday January 17 by Xavier Guichard, Chief Executive Officer at Manutan Group and Lysaght-Mason.

In 2019 IronmongeryDirect is also celebrating its 50th year supplying architectural ironmongery to tradespeople. Starting out as a traditional ironmongers, today customers can browse over 17,500 products in the catalogue and online.

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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