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Impey restructures for growth

Impey UK, the wetroom and specialist showering products manufacturer, has a new team designed to spearhead a period of growth and development of the Impey product brands.

Impey restructures for growth

Leading the change is new managing director Martin Carroll, who has previously worked for Ideal Bathrooms, Ideal Standard and Armitage Shanks.

The new marketing team includes Steve Trigg who has been with Impey for five years and is now head of healthcare marketing. He will be leading a new focus a new focus on Impey Healthcare products in 2011.

Head of retail marketing is Gemma Rickard, who has experience in the homes and DIY sectors as well as Internet marketing. The retail sector of Impey is currently undergoing a major review and rebranding.

Responsible for Marketing Services including is Debbie Smith who has been with Impey for 18 months and, embracing new media, Neil Whitehead has been appointed as social media executive, responsible for building a media personality for Impey within online communities.

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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