Pimlico Plumbers CEO, Charlie Mullins, shares his thoughts on how installers can add value through PR.
Ideal’s ‘Ideal World’ blog for installers, brings together news, information, top tips and business blogs from Ideal’s own experts. The new guest blog series has been introduced to bring installers insight from important industry figures who are giving their opinions on entrepreneurship, success, the heating industry, marketing and PR.
Carrie Young, Ideal’s head of marketing, said: “Direct, informative and sometimes informal communication with our installers is one of the key features of our blog pages. We’ve spent most of this year gearing up for ErP, talking installers through every step of the labelling process, as well as bringing important Gas Safety Week and product information.
“We have had a great response to our business blogs and wanted to extend this further by bringing in key industry figures in a slightly more informal way, getting under the skin of the topics that they, and installers, feel need further discussion.
“We’re delighted to be able to launch the guest blogs in Ideal World with our first offering from Charlie Mullins on ‘PR – Being noticed by the right people’. We’re looking forward to hearing more from the Heating & Hot Water Industry Council (HHIC), Sentinel and Tim Pollard of the Sustainable Building Center among others, about efficiency, quality, reliability as well as taking advantage of opportunities and getting things done. Installers should watch this space http://idealboilers.com/installer/blog/ .”