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ICI Paints bring out new woodcare merchandising

Paint people AkzoNobel, have developed a new merchandising solution which is set to bring its ICI woodcare portfolio – Dulux Trade, Cuprinol Trade and Sikkens – together.

ICI Paints bring out new woodcare merchandising

The new system includes:

  • Header boards which define the three woodcare brands and guide customers to the particular strengths that those brands offer

  • Aisle barkers which divide the fixture up into Interior, Exterior Landscape and Treatments & Fillers

  • Detailed shelf edge tickets for each product
  • The POS materials are highly flexible and can fit into a variety of store layouts.
  • Richard Bradley, Marketing Manager Woodcare, says: “We have invested heavily in developing this merchandising display system to help drive product sales. By simplifying the product selection we’re in a position to capitalise on the woodcare market through our innovation. Not only will our customers find it easier to select the right product for their specific need in three easy steps, but the merchants can reap the rewards through increased sales and repeat purchase from satisfied trade customers.”

    About Fiona Russell-Horne

    Group Managing Editor across the BMJ portfolio.

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