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ICI launches Iphone App

ICI Paints AkzoNobel is to unveil an exclusive iPhone app at the 2010 Painting & Decorating Show.

ICI launches Iphone App

Created specially for decorators, the TradeXpress app will be free of charge and is designed to help professionals research and source the paint manufacturer’s products on the go.

Once downloaded, the application will enable users to search the entire ICI Paints AkzoNobel portfolio of products – including paints and woodcare – acting as a one-stop-shop for information on decorative coatings for appliers.

The search function explores the ranges of the paint manufacturer’s brands in one go, giving users access to: Dulux Trade; Glidden Trade; Sikkens; Dulux Trade Woodcare; Cuprinol Trade; and Polycell Trade.

What’s more, by entering an area or postcode, users will also be able to locate their nearest stockist, as well as find contact details and a map. For even greater convenience, favourite products and stores can be saved for easy future reference.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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