Joining the company at the start of the new year, Annette is a well-known and widely respected industry figure having served as Marketing Director at Wienerberger UK. She will be responsible for the strategic development of marketing, innovation and brand strategy for Ibstock plc and its operating companies.
Her position as Group Marketing Director will see her join Ibstock’s Executive Leadership Team, reporting to Chief Executive Officer Joe Hudson.
Forster brings with her a wealth of international and cross-functional experience. She has previously held high-profile roles at a number of global brands including Victrex plc and Sappi plc. In each role, her customer facing strategic and analytical approach have been the catalyst for commercial growth and elevated brand awareness.
Forster is an award-winning marketer. Her education includes a B.Com (Hons) in Marketing from the University of Pretoria and an MBA achieved with distinction, from the University of Manchester; she is also a Chartered Marketer (CIM).
She is an industry expert; she sits on the Construction Products Association’s Marketing Integrity core team and she has held the position of Chair on the Brick Development Association’s Promotional Working Party.
Of her appointment Forster commented: “I am absolutely delighted to join the team at Ibstock plc. This is a business with a long and enviable heritage, unrivalled skills and expertise and an exciting future ahead. I am absolutely determined to drive customer focus and remind people that Ibstock plc is at the heart of Britain’s building solutions market.”
Mr Hudson commented: “This is a key appointment to support our drive in the market-led transformation in our sector. The landscape for product marketing is evolving and we need to ensure our family of brands is well presented. Annette is just the person to help us achieve this. Her commercial experience will allow us to build on the Ibstock brand and maintain our market leading position.”