Despite the recession, 78% of UK householders are investing in green home improvements according to research carried out for Rockwool, the insulation manufacturer.
The research found that 71% of British homeowners say they are concerned about the global environment with 78% of them actually in the process of making environmental improvements to their homes.
Installing energy-saving light bulbs is the most popular – and cheapest – improvement, with 71% of respondents saying they are in the process of fitting these.
Some 26% are replacing old household appliances with more energy efficient models, 19% are installing more energy efficient central heating systems and 18% in high grade home insulation.
A further 2% say they are in the process of installing solar panels, with an additional 2% adopting a less high tech approach to eco-heating such as wood burning stoves.
The research was conducted by ResearchPlus between February and March this year amongst 742 British adults.
Rockwool managing director Hans Schreuder said: “Some studies released recently have suggested that the construction industry is pulling back from developing green buildings, in the wake of concerns that customers won’t pay extra for green developments. However our study suggests that consumers still see the environmental credentials of a property as being of vital importance.
“The key difference is that consumers view properties in terms of their running costs and whether they reflect their lifestyles and ambitions (not in terms of build costs), and in the face of higher energy prices and an increasing interest in the environment, the green performance of buildings is clearly key.”