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Hope to launch bagged cement product

Hope Construction Materials, the UK’s leading independent supplier of cement and concrete, has announced the launch of its new bagged cement product, available later this year.

Hope to launch bagged cement product

Their Professional Grade Cement will be available to customers across the southern half of England, the newest entrant into a UK bagged cement market worth £180m annually.

The newly revealed product pack design, developed in association with Cognition Agency, features a large ram – a nod to the firm’s rich Derbyshire roots and the source of the raw materials used to make the cement.

The ram’s head is transparent to ensure the consistent colour provided by Hope is clearly visible, something many potential customers said was important to them. All the bags will be plastic, weatherproof and packed using the best equipment on the market, meaning merchants and builders will be able to confidently store the bags outdoors.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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