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Hepworth’s flexible approach

Hepworth Building Products have launched a new campaign to help plumbers meet the demands of working in increasingly tight or awkward spaces around the house.

Hepworth's flexible approach

Thanks to the growing repair, maintenance and improvement (RMI) market, plumbers are frequently finding themselves working in restricted, small areas. Hepworth’s campaign features their Hep20 flexible push fit plumbing system, which offers support to plumbers required to work behind sinks, under floorboards, in lofts and other small, confined spaces.

The campaign focuses on the benefits of using Hep2O, offers advice and guidance on how best to deal with tight spaces, and stars Hepworth’s ‘Flexible Plumber’ character, who also appears on a new website, www.flexibleplumber.co.uk .

Hepworth’s market development manager, Adrian Bristow said: “We hope that through seeing the awkward installations that the ‘Flexible Plumber’ gets himself into, installers will realise that we understand the problems they face every day. Although the site is tongue in cheek, there is a serious message behind it.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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