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Heating World of Spares become first indie merchant to embed PartsArena

Offering an efficient advantage to its customers, Heating World of Spares (HWOS) has become the first independent merchant to fully embed parts identification software, PartsArena (developed by Infomill Ltd) into its new ecommerce website.

Heating World of Spares first independent merchant to embed PartsArena on its ecommerce website.
Heating World of Spares first independent merchant to embed PartsArena on its ecommerce website.

Infomill Ltd has been supplying its TradeCounter software to HWOS in County Durham to help the team to quickly identify the correct heating parts for its customers, resulting in fewer parts errors when engineers work to fix and service heating boilers.

The embedding of PartsArena into the HWOS ecommerce website goes a few steps further, putting this comprehensive parts identification software directly into the hands of HWOS customers – even when they are out on-site, accessing the information via a smartphone or tablet. Customers can now use PartsArena via a secure login to identify the correct parts to fix the fault, understand stock availability and order directly from HWOS via the ecommerce website. This process saves a huge amount of time for engineers out in the field when sourcing parts.

For HWOS, this should significantly reduce telephone time spent trying to identify the correct part for customers, freeing up time to develop customer service in other areas.

Aaron Scott, HWOS MD said: “We are always looking to improve our services to trade customers, to be at the forefront. We therefore believed that giving our customers the advantage, by having direct access to the industry leading parts database, PartsArena –  even when out in the field – would make the task of accurate parts identification and ordering a great deal quicker and easier for them.

“We have already seen an increase in gas parts sales due to the PartsArena integration. With further marketing to highlight the benefits to our customers, we believe that PartsArena will become an essential tool for all heating service engineers.”

Jonathan Ralphs, Infomill CEO added: “It’s great to work with a forward-thinking company like HWOS, helping them to embrace the latest technology to offer excellent service to their customers. It is clear to see that by fully integrating PartsArena into their parts identification and ordering process, time and money will be saved by all concerned and customer loyalty will only grow.”

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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