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Green Deal funding needs consumer market, says FMB

The Government has announced new funding to train people in the skills required to deliver the Green Dealwork. However, builders organisation the Federation of Master Builders welcomes this but argues that, unless there is investment in generating consumer demand, it will be wasted.

Brian Berry, FMB chief executive said: “The announcement of £3.5m to help train people to assess home energy efficiency and install insulation is a welcome signal that the Government is committed to the success of the Green Deal.

“However, the appetite for training in the building industry is extremely subdued owing to the economic climate. In order to increase this appetite, particularly among SMEs, businesses must start to get a clear sense of the commercial opportunities arising from the Green Deal.”

He says that, for the Green Deal to take off potential Green Deal Providers need to start reaching out to their supply chains to help build confidence amongst SME businesses who want to engage in the Green Deal.

For most small building firms the domestic residential market is their core market which is why the FMB believes that the Government’s new cash boost must not be swallowed up completely by the major players.

“Energy efficiency training can plug an important gap in the knowledge that businesses need to have to enable them to take advantage of the opportunities presented by greener more energy efficient buildings. The Government is already trying to promote energy efficiency improvements through changes to the building regulations, but SMEs often struggle to keep up with the detail owing to the pace of regulatory change,” he continues.

” It is therefore, crucial that government funding is used to ensure businesses of all sizes are prepared to take advantage of what will hopefully be an increase in demand for home energy efficiency improvements.”

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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