Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Plumbers merchant Graham, sister company of builders merchant Jewson, has signed a three year sponsorship deal with motor racing star, Allan McNish.
McNish, a former Toyota Formula One driver, drives for Audi in endurance races throughout the world, including Le Mans (June), Spa (May) and Silverstone (September).
Throughout the season his helmet and race suit will carry Graham branding and McNish will make special appearances at Graham events throughout the year.
Ian Kenny Marketing Director of Graham said: “We are delighted to have secured such a high profile and newsworthy driver as Allan for our first major sponsorship for the Graham brand.
“In addition to the brand exposure, the sponsorship will provide us with a platform upon which we can build exciting corporate hospitality and internal team building events. Le Mans will always have that little bit of magic, it remains the peak of the sports car racing world and for Graham to be involved is a significant step for our brand.”
Allan McNish’s next race under the new sponsorship will be at the 1000km race at Spa in Belgium on May 8 and 9.
