Graham Plumbers’ Merchant has recently launched a new user-friendly website – Graham Direct. For those that want to know the price and availability of a product fast, Graham Direct is ideal; as the site gives the fixed prices of all of Graham’s Always Available range of products, meaning users are guaranteed that any product they view can be ordered for delivery or collected immediately.
With an emphasis on providing transparency of pricing, Graham Direct lists the price excluding VAT of all products in Graham’s Always Available range, with new products being added regularly. Once they’ve found the product they want online, users can email through their requirements by adding to a wish list, call the central helpline or contact their local branch to complete their order.
Through drop-down menus, users can easily navigate Graham’s complete Always Available range catalogue. The website also includes a search tool and downloadable product specification sheets, as well as detailed product summaries accompanied with images.
As part of Graham’s Always Available guarantee, should a product not be in stock on order, customers will receive a voucher that entitles them to £10 off their next purchase from the Always Available range.
“With Graham Direct as an online platform, our aim is to highlight the certainty that comes with the Always Available range. Every product on the site is guaranteed to be in stock at the price shown at every Graham branch,” commented Ian Kenny, marketing director at Graham. “This means that when installers price a job, they can be sure of the products and the prices they quote. Fixed pricing also removes timely price negotiations, which we know many installers loath.”
Graham Direct has now replaced Graham Plumbers’ Merchant’s previous website and, as such, also features all of Graham’s online literature, FAQ’s and Branch Locator. To access the new website and learn more about Graham’s Always Available range, please visit: www.grahamdirect.co.uk.