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Gorilla Glue launches their biggest national TV campaign

Gorilla Glue Launches Its Biggest National TV Advertising Campaign

Gorilla Glue demonstrates its heavyweight credentials as the toughest adhesive and tape brand in the UK, with it’s biggest national TV advertising campaign to date.

Gorilla Glue TV ad 2016
Gorilla Glue TV ad 2016

This latest UK-wide TV advertising campaign is raising awareness for the Gorilla Glue brand, whilst highlighting the tough credentials that all of the Gorilla Glue products are known for.For the first time Gorilla Glue is targeting a new audience, with TV adverts appearing across a range of new and leading channels for the brand, including ITV, Channel 5 and Sky 1.

Managing Director of Gorilla Glue Europe, Simon Damp said: “Gorilla Glue is Americas biggest-selling glue and we are experiencing tremendous growth in the UK too, across all of our Gorilla Glue products. With the launch of our latest and biggest national TV advertising campaign to date, we are raising awareness of the Gorilla Glue brand and range along with our new products, Gorilla Heavy Duty Grab Adhesive and Gorilla Super Glue Brush and Nozzle. We are reaching our existing customer base by advertising across TV channels like Dave and Discovery and for the first time are introducing Gorilla Glue to a wider market by advertising across channels like ITV and Channel 5.

“Gorilla Glue is well known for providing our retail customers with ongoing marketing support in-store and via our national network of account managers. Now with our latest and biggest TV advertising campaign to date, we are providing additional support by driving more consumers in store and raising awareness  for the Gorilla Glue brand.

“We are already recording strong results from the new TV advertising campaign and will continue to support our brand and our customers throughout 2017.”

Airing across a number of TV channels, this new TV advertising campaign features a range of Gorilla Glue products, including the latest 2016 product launches; Gorilla Heavy Duty Grab Adhesive and Gorilla Super Glue Brush and Nozzle along with favourites including Gorilla Glue, Gorilla Tape and Gorilla Clear Repair Tape, highlighting the broad range and credentials of a number of Gorilla Glue products.

Gorilla Glue is also supporting the National TV advertising campaign with national press, digital and outdoor advertising campaigns along with ongoing PR and social media activity.

 

To find out more about Gorilla Glue visit www.gorillaglue.com

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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